Everytime anyone joins the Illamasqua family, one of the first things we do is to show them our Brand Film; a ten minute film that details the idea behind the brand, the inspiration from sub cultures, the heritage of Kryolan, the history of make-up, the story of S.O.P.H.I.E and why we dare to be different.
This visual montage says more about who we are and what we represent than any amount of words could do.
Unfortunately, we could never show it to you due to certain copyrights, so we took the opportunity to re-tell it using our muse, Vicky McLure - an actress from the critical and commercial success that is 'This Is England '86' - as narrator.
If you have ever wanted to know the real story of Illamasqua and unravel the multi-layered tapestry of our history, heritage and inspiration, here it is ...
The Balm - Meet Matt(e) Hughes
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