The influence behind the AW10 Art of Darkness collection is a blend of the dangerously intriguing art of alchemy - potions, elixirs, liquids and concoctions designed to enrich, poison and dazzle the senses - and the world of myths and magic, with defined figures each with their own distinct personality, coming together for a sumptuous feast... these will be brought to you over the next few weeks in the build up to launch, with look breakdowns and personality breakdowns to bring you the characters of the Night...
Every collection that we have launched at Illamasqua has brought a new formula with it, and this collection is no different.
When you ask yourself "how do you create art?" you will inevitably think of the variety of ways in which artists express themselves; Van Gogh's chunky, vivid oil painting style, the subtle, life-like, genius blending of Leonardo da Vinci, the gentle, precise work of graphic artists... and it's with these graphic artists that we took our inspiration for the latest product launch.
Allow me to present to you, the Precision Ink
The bold, intense shot of colour is wonderfully easy to use, with a fine pointed nib that works to create fine lines, or can be used on it's side to build up bold strokes of colour.
And what's the best bit? It comes in two shades:
Abyss - Pure Black
Alchemy - Spun Gold
£16.50 - available from www.illamasqua.com from Friday afternoon - we predict a sell out!
Illamasqua is a heady cocktail of cultures - it combines a rich heritage and product knowledge with the creativity and expertise of Illamasqua's team of leading make-up artists. A night-time make-up that brings premium, professional products within reach of the high street.
Illamasqua is for the bolder, darker person hiding inside us. It is an act and an attitude. A symbol of tolerance. A celebration of idiosyncrasies. A confident statement of self-ownership and self-expression.
Illamasqua is your alter-ego.
My alter ego is the person I want to become. She's darker, bolder, braver. She's a more interesting version of me. She doesn't hold back. She doesn't give a damn. Sometimes, I let myself become my other I. When she walks out and takes over, I fall in love with who I am.