After her dramatic Dubai episode [see previous post] Alex is safe and well back in the UK! She has been in today as part of a brain storming activity for the Autumn Winter collection, so I grabbed her for a catch up.
She has recently worked with the band Uncle for their new music video called Where the Night Falls. Warren and Nick shot the video [the fashion photographer extraordinaire's who shot our beautiful Body Electrics collection] which she really enjoyed.
Last week, she had a Sunday Times shoot to go with an article about Alex Box and the use of colour.
Prior to that, Japanese and Chinese Vogue both used her for extensive stories and shoots - Japanese Vogue will also have a feature on Alex in the July issue.
Of course, Alex, Carl and Calum were in Dubai - "Absolutely the most amazing and wonderfully well received launch we have had." Alex tells me, "They have no comprehension of not using make-up. I love that. To them, it's like 'why would I go without?'"
She has worked with the luxury underwear brand Myla for their next advertising campaign and was delighted to give a lecture at the Grimsby College of Art, where she studied herself. "I really loved it - I really enjoyed the uneffected, pure enthusiasm that students have for art, design, make-up, creativity... fabulous."
Illamasqua is a heady cocktail of cultures - it combines a rich heritage and product knowledge with the creativity and expertise of Illamasqua's team of leading make-up artists. A night-time make-up that brings premium, professional products within reach of the high street.
Illamasqua is for the bolder, darker person hiding inside us. It is an act and an attitude. A symbol of tolerance. A celebration of idiosyncrasies. A confident statement of self-ownership and self-expression.
Illamasqua is your alter-ego.
My alter ego is the person I want to become. She's darker, bolder, braver. She's a more interesting version of me. She doesn't hold back. She doesn't give a damn. Sometimes, I let myself become my other I. When she walks out and takes over, I fall in love with who I am.