Ever since I can remember, I have received at least five emails a week [more like a five day now] from customers asking me if I can match them up to a Foundation shade - either based on another brands colour or by them telling me something along the lines of "I have pale skin, blue eyes and red hair - any suggestions?" Erm...
So to attempt to eradicate this problem I am going to set up Ultimate Foundation Swatches.
Welcome to part 1!
This is the Rich Liquid Foundation swatch, starring Crispian and myself...
100 105 120
This is the palest shade we produce. Make no mistake - this is white. And because it is a Rich Liquid Foundation, it will take even the darkest skins down to white without any natural skin colour coming through - perfect for a pure, theatrical alabaster look.
This has a slightly pink undertone, but is still very pale. Gorgeous for a Marie Antoinette look if you slightly deeper in skin tone, but this has been matched to a great deal of people who are thrilled with the result - I know there are a lot of you who have been searching for high coverage foundations to match your pale skin and this is the lightest 'skin' colour we do!
This has a pink-based foundation and still very light. For an idea of comparison to other brands, I have been told that Gossmakeupartist will be looking in to this in the near future!
125 135 140
This is a yellow based foundation with an ash undertone.
This is another yellow based foundation and the colour that Alex Box used on me at the Alex Box Masterclass, if you want an idea on how it looks on me [I am a 215 from day to day!]
Another yellow based foundation that is one of our best selling colours.
145 205 210 215
This foundation is another of our best selling colours - in terms of skin tone it is the same as RLF 140 - the difference being that it is pink-based. This is the last of the cooler tones of Rich Liquid Foundation.
The first of the warmer foundation shades, this is another best seller - a yellow based beige.
This is similar in skintone to 205 but it is pink based.
This is my colour - a pink based, slightly warmer version of 210.
Me with 215 on [Satin Primer + SPF20 on first, then Rich Liquid Foundation buffed on top]
This is another warmer shade with a slightly ash undertone.
This is the last in our warmer shades and is a deep, almost apricot type hue that is suitable for olive skin tones [I am doing it no justice!]
The first in the darker shades, this is suitable for olive/ asian skin tones. It is yellow based, but looks like a lovely tan shade. Thanks again to Crispian!
This is a very popular skin colour for black men and women who are quite red based and is one of our best selling shades.
This still has a red base, but not as much as the 325. It is actually Crispian's match [if he ever chose to wear foundation...!] although on his arm it looks quite dark.
This is another, darker colour that is very warm with slightly blue undertones.
This is a more red based, deep brown shade.
This foundation is arguably the darkest we do of the skin shades and has no hint of red or blue undertones.
Below are the foundation, in the order stated above, on a black glossy background:
The Rich Liquid Foundation has the highest amount of coverage of any foundation I have ever tried. This makes it perfect for HDTV [it's also called in all the time by press for shoots] as well as being popular with theatre make-up artists.
It can, however, be buffed down to create a less high impact look. I like to apply it after Satin Primer + SPF20 during the day with a Foundation Brush and then buff it in after with the Highlighter Brush for a more natural finish.
If you suffer from redness at all, then it really does wonders at covering it up and means that you can add a pink blusher without feeling overly made up.
I do hope this has helped and I welcome feedback. I will try and do a Cream Foundation and a Light Liquid Foundation next week!
Have a great weekend all.
Emma Lomax SOS Kits
1 day ago