As you are all well aware of by now – and if not, surprise! – Illamasqua officially launched on Sephora.com today.
If you live in the USA or Canada you can now order a great selection of Illamasqua products through this channel.
They also have some great photographs of our products, so if you are unsure of our colour swatches [with I have mentioned in the previous blog post that we are addressing!] then you may find it at sephora.com
There is a great introduction to the brand, from our heritage and influences through to ‘Get The Looks’ in both the core range and the Sirens collection.
We are hugely excited by our overseas expansion and can’t wait to hear feedback from all you beauty addicts stateside!
Illamasqua is a heady cocktail of cultures - it combines a rich heritage and product knowledge with the creativity and expertise of Illamasqua's team of leading make-up artists. A night-time make-up that brings premium, professional products within reach of the high street.
Illamasqua is for the bolder, darker person hiding inside us. It is an act and an attitude. A symbol of tolerance. A celebration of idiosyncrasies. A confident statement of self-ownership and self-expression.
Illamasqua is your alter-ego.
My alter ego is the person I want to become. She's darker, bolder, braver. She's a more interesting version of me. She doesn't hold back. She doesn't give a damn. Sometimes, I let myself become my other I. When she walks out and takes over, I fall in love with who I am.